Non Profit and Not-for-Profit Marketing Strategy
Many nonprofits are small operations with tight, and in some cases shrinking budgets. Don’t just survive- THRIVE by implementing a memorable, unique and cost effective donor and volunteer recognition plan using high quality and unique greeting cards as the medium to reach your donor and volunteer base. Help your organization realize the benefits of membership marketing.
Many not-for-profits lack an internal, dedicated marketing division and not-for-profit marketing strategy. The Marketing function itself has often given the wrong impression, sometimes justified, sometimes not. Effective relationship marketing for non-profits and not-for-profit organizations can contribute so much more to the organization than a fund raising vehicle, but can contribute to the overall success and fulfillment of the organization’s mission and vision.
In addition, Profit and Not-for-profit marketing strategy often lack a plan, a budget, a vision and an individual, other than the multi-tasking, many-hat-wearing executive director, or beleaguered volunteer to carry out a creative direct mail or membership marketing strategy that is a vital aspect of the organization.
The traditionally lower salaries in a nonprofit may also hinder the organization’s ability to attract and retain high quality employees, which increases the need for a strong appreciation strategy and makes the retention of outstanding donors,
board members and volunteers even more essential.
Benefits of membership marketing using Premier Business Greetings for your Non-Profit and Not-for-Profit donor and volunteer recognition plans:
Show your appreciation to the committed base: Relationships with current constituents, members, supporters, volunteers, etc., must be nurtured continuously.
Insulate your organization from constantly shrinking funds and donor and volunteer attrition.
Database marketing using your current list. Identify your best contributors and volunteers and find more like them.
Memorable touch points throughout the year. This could be in the form of a Birthday Campaign or “stay in touch” throughout the year program.
Increase referrals from existing donors and volunteers. Enhance your donor and volunteer file and enjoy a great ROI on your marketing dollar by mailing to fewer and better targeted folks- those who have already shown a commitment to your organization and its mission/vision.
By outsourcing this part of your donor and volunteer retention strategy you free up valuable talents and time that can be spent on fulfilling your organization’s mission while continuing to the benefits of membership marketing and solidifying those relationships with your committed donor and volunteer base.
We offer special package discounts for non-profit and not-for-profit orgs., and can often provide this relationship building or appreciation campaign for less than you can yourself.
Please call us, we will be happy to custom design a program for you.
928-853-4009 voice l 928-223-7866 fax l email:
admin@premierbusinessgreetings.com
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